Why Blogs Fail

By Mary Jaksch
Why blogs fail

The sad truth is that most blogs die.

And yet it’s easy to ensure that your blog thrives and grows.

When I first started blogging, I used to love reading a blog, called Skelliewag.com. Skellie always gave excellent advice – especially to novice bloggers like myself.

Yet a few years later, she abandoned her blog. Now you can’t even find the blog on the Net anymore.

It’s gone. Dead.

It’s a great loss because she wrote some really valuable stuff.

There’s a stark figure that’s bandied around the Blogosphere: it is said that over 80% of all blogs are abandoned within the first year.

Just think of all the heart-ache this figure hides. All those dreams and hopes destroyed…

It’s so sad, especially when many bloggers do really, really well.

That’s why it’s important to understand what makes blogs fail – and how to rescue a failing blog.

As I’m sure you’ve gathered, I love leading people to success. And this figure of blog failure really bugs me.

This year, I’ve been doing an in-depth study of why blogs fail (and what to do about it).

But this post is not about me, it’s about YOU! Let’s have a conversation.

It’s important for me to understand what you and others think about why blogs fail so that I can bust some of the myths out there.

If you have a different idea, then it can be like a weight tied to your ankles, keeping you from moving forward and upward.

So please tell me in the comments why you think blogs fail, and why you feel a blog of yours might fail.

Image: Live and Dead Tree courtesy of BigStockPhoto.com


  • Doug Young says:

    I don’t make a concerted effort to write. I say I will and then let other things get into the way…

    • Mary Jaksch says:

      In your lovely picture I can see you holding your kid, Doug. So you’re a father, as well as a blogger. And most likely you also work. Well, that’s a full life.

      It’s easy to let your blog slip away.

      Because my life is so busy, I’ve had to devise a strategy for writing good stuff in stray ten minute…

  • Heisenglossy says:

    I think blogs fail because some bloggers watch the success of other bloggers in that same niche and start to doubt and question themselves. Granted when I state this I’m not speaking for everyone, but if my blog was to go down in the hole that would probably be my reason. It is discouraging sometimes when you know you have a good blog and you know that you are working hard to consistently get passed on for everything. The longer I blog, the less I let it worry me, but there was a time where everyday I thought about quitting.

    • MaryJaksch says:

      I’m really glad you continued! It shows strength of character.

    • Vinita Zutshi says:

      It can be hard, especially when one reads about success stories of how people found X thousand subscribers in a few months and so on. But everyone’s path is different, and I’m sure those who find very quick success have their own challenges!

      As you’ve found, the important thing is to find a pace one is comfortable with.

  • I like both of the answers above – a desire to write, but life happens and yet at the same time, it’s easy to become distracted when you see someone else rise quickly. It can be easy to lose focus as you make friends and I think that is key. Knowing your focus and sticking to it. Sticking to your focus while you ‘find your voice’ is another topic that I think some people (including me) struggle with. Honing the skill of writing takes time, effort and a lot of perseverance.

  • Tarit Chakraborty says:

    It has been said that all of us have one novel within us, the story of our lives. Similarly we also have opinions on most subjects, but often we can shoot it out with just one write up – article, blog, poem, essay or whatever you call it. These are all manners of self expression. Once our minds are clear, then we can’t write about the same subject as most of us do not have anything new or more to say. If the subject is interesting, others will write. Otherwise, it is the end of the story. It is better that we write on someone else’s site. Our opinions have been expressed, we are happy and it is up to the keeper of the blog to keep it going.

    • MaryJaksch says:

      You mean once you’ve emptied out your ideas, that’s it? End of story?

      I would love to read stuff written by you, Tarit; you have a beautiful style of writing!

  • zella Mai says:

    It is so interesting that this came to my email at this very hour. This morning I have been writing to myself about my blog. I have been reminding myself of my motives for starting the Be Ye Whole dot com domain in the first place.

    I write in this (new to me) public format with the intention of sharing purely from my heart–my experience in recovery–in hopes of making the way easier for someone else.

    It is sad how quickly that –In The Beginning Aspiration– of sharing solely from my heart–was replaced with the Ego’s hyper-alert concern over tweets, likes, and replies. Stay with the heart of why I am truly here- and those things will follow. Loose heart of why I am truly here- and the blog will fail. -Zella Mai

  • I’ve just started out, and I feel overwhelmed with everything it takes to make it work. Writing in a web-reader friendly way, finding and adding keywords and phrases (I especially hate this), networking on social media to make sure people know about me AND finding content and ideas to write about… I love blogging but I can see how this can all become too much in future, might lead me to take a ‘short break’ and never return again.

    • MaryJaksch says:

      Yes, feeling overwhelmed is something that happens – especially for newer bloggers. The ‘short break’ is often the beginning of the end. (I once took a ‘short break’ in my karate training – and it took me 7 years to go back…)

  • Jocelyn says:

    Because i am
    A) stubbornly unwilling to seek out my niche audience. I ‘write to the void’ as it were.
    A2) also unwilling to branch out past Facebook to promote my blog posts because i value my time more than my ‘fame’. Social media is unfortunately too likely to waste more of my time than gain me advantages.
    B) what i’m writing about doesn’t interest enough people and/or my writing style isn’t follow-worthy. My posts don’t get shared/pinned.
    B2) I’m not entirely sure i want them to reach a massive audience. How do i protect my family if links to my blog (which hosts photos of my kids) goes to a mass audience? Strangers viewing my posts, which are at times personal, make me a bit nervous.
    C) i don’t follow a recipe for blog-success – ie. i dont post on a regular schedule, nor do i follow a very specific ‘theme’. I “write what i see”, which is the name and ‘calling’ for my blog. My purpose is to write observations on life as a foreigner in Madagascar, highlighting the idiosyncrasies, delights and truths of life as an alien in a strange land. Observations, therefore, follow a random and varied path, not specifically on cultural-differences or raising kids abroad or how to combat the challenges of life as a foreigner, or even merely photos of my kids for the benefit of their grandparents.

    I suppose ‘fail’ is the key term in your question. If my purpose is to write for my own benefit then i can only fail by not writing. In this way, all/any other visitors/hits to my blog are bonus. But it does make reading posts on how to get hundreds of followers or views to ones blog a bit more confusing… Perhaps I am of a different genre of bloggers than the ones you are hoping to help to succeed and prosper?

    • Vinita Zutshi says:

      Jocelyn, Patricia, people blog for many reasons. So failure would have many meanings as well, depending on why someone is blogging.

      If the blog is just to express oneself and keep track of experiences, then the number of readers one has, how much money one makes and so on don’t really matter.

      However, most bloggers do eventually want to find an audience beyond friends and family, and that’s where they need to re-evaluate what they want from their blog.

    • Mary Jaksch says:

      I’ve found that there are countless different reasons why people create blogs. Some reasons (and blogs) are very personal, others are more public. I welcome and respect any kind of motivation for blogging.

      Each person’s idea of success is different – and valid. Yes, there can be tangible benchmarks of blogging success, like lots of traffic, comments, and an income. But there are also intangibles. For example, I think that blogging is a great vehicle for self-development because we get to express yourself: we grow, we expand, we begin to flourish.

  • Patricia says:

    I agree with many of the comments above. I’d add that feeling disheartened because of lack of readers…

  • Duane Elliot says:

    You write quality material but you need to be set up to monetize your blog, there’s more to it than just writing great content.

    if I had a product or service idea would monetize my log I would be happy to give the person a great percentage of that idea.the past year I have had over 92,000 pageviews. Sounds like a lot but not that great. I need to tie the writing with kind of product to get it monetized.

    • Vinita Zutshi says:

      Duane, you’ve touched what is a raw nerve with many bloggers. Getting views and having subscribers doesn’t necessarily translate to a blog that makes money.

  • Rob says:

    Mary, I got really fired up when I visited Cochabamba in Bolivia, which was such an extraordinary place I posted almost daily. But when I returned to Brazil, and then England it seemed I had lost the passion that made me write in Cochabamba. I also started reading up on how to be a successful blogger, and the advice was always ‘it’s not about you’ (the writer). When I examined what I had previously written I couldn’t think how to offer ‘value’ to my readers, or anything much at all beyond my own experiences. I also realised that I had started a blog — [email protected] — that was about being in South America, and when I was back in Europe, it seemed no longer relevant. It also has a rather obscure name, and in any case, just who needs yet another blog about someone’s travel experiences? In my experience all successful bloggers follow the CoppyBlogger model, offering lots of content and free stuff related to their ‘niche’ to entice people to sign up to their mailing list, a bit of affiliate marketing, webinairs etc, this all takes a LOT of know-how and determination, not to mention TIME, and is quite simply beyond the capability of most people who just want to write.

  • I was a long-time blogger (pre-social net promotion from 1999-2004 and again from 2007 2010). In my experience, gaining traction for/with a reader community proved too difficult. I had lots of content, much of it quite good for several highly topic specific audiences, but was never really found. Over the entire experience, I had hundreds of article-posts and perhaps a dozen comments from 3-4 occasional/one-off google search readers. At the time I felt that did’t matter too much as I had come to view the writing activity as useful much more valuable as a reflective learning process for the writer than necessarily for prospective readers, but yet, I stopped writing after receiving little to no feedback/compensation. Now I am considering trying again. I’ve learned a lot in the intervening years about making/leveraging connections via social platforms, but I have no concrete solutions for creating/maintaining an engaged/actively consuming audience. And, even though I can produce the content much easier than in the past, I know just how much work is involved. So, what to do?

  • Manuela says:

    Hi Mary, I think blogs will fail, because it is a long way. I am blogging since May 2013 and sometimes I have 20 visitors a day and sometimes only 2. And than I feel lonely cause I`m thinking I write all my content only for me. But my blog is young and I hope I will be patient enough to write and write untill I have my breakthrough.

  • Carmen says:

    Some of us subconsciously sabotage ourselves on purpose. If you start a blog out of frustration for your real life, then what you want is to see change in your real life. The goal is not getting commenters and a huge reader count. You’re not trying to create an “internet life”. I saw great results in my real life after starting the blog, but the blog, itself, wasn’t created to become the focal point. So I’m making my first blog a PDF so people can download it, but it served its purpose. I’m changing my angle this time. This time I want to create something that reflects what’s important to me and to a lot of other people. Instead of wanting to highlight what’s bothering me about work, I want to highlight what’s going good in my life, and help people get there themselves. This time I’m going to try to create a supportive community. I don’t even know where to start. It’s much easier writing when you’re frustrated.

    • Vinita Zutshi says:

      Carmen, it’s wonderful that you’ve managed to work through a rough patch, and created a product from it!

      What would you have liked to read if you were looking for solutions to your problems? That’s a possible starting point, don’t you think?

  • Elizabeth says:

    We are a negative lot aren’t we? I suppose that is due to the nature of the question though, I hope this blogging journey isn’t all doom and gloom…
    I have only just started my blog and had some feedback recently that said I needed to narrow my field of topics in order to target a more specific audience. I am in the process of doing that but it is all beginning to scare me a bit now. What if nobody is interested in this particular niche? Or what if so many people are that there are plenty of blogs that cover the same information already (I flip-flop between these two quite regularly!).
    I figure as I am at the beginning of all this that the best thing to do is just to do it (thanks Nike) and pick up the pieces after that. If no-one is interested then I need to figure out if it is just a pointless niche, an overcrowded niche, not enough targeted advertising by me or just really badly written! Hmm, maybe less worrying and more doing might suit me better temporarily…

    • Vinita Zutshi says:

      Elizabeth, there’s no dearth of advice, and the way forward can seem very confusing when the advice is conflicting.

      That’s why it’s important to evaluate the source of the advice – is this someone you can rely on? Do they have the credentials to show they’ve done it themselves?

  • I started blogging in 2006. Then when I got pregnant and busy with a kid in 2008 I deleted my blog.

    In June 2013 I again began a blog.This time I began it as a totally personal space to vent and express myself.
    I didn’t intent it to be popular but I have promised myself that I won’t abandon it this time around.

    The reasons which led me to delete my earlier blog was:

    1) Scarcity of time: With a kid who demands each second of my attention and love, I stopped loving my blog.

    2) New pursuits: I write to vent. Then I found other outlets for my creativity in crocheting, painting and portraiture.

    3) Lack of interest shown by me to popularize it. Only me and a handful of my friends knew that my blog actually existed!!!

    4) Lack of genuine posts: I tried to copy or imitate other popular bloggers rather than write for myself.

    This time around I love my blog. And I should say I am rather proud of it.

    Also I have started writing better than before.

    I am indeed loving it.

  • Bruce Hoag says:

    There are a lot of reasons why blogs fail or, to be more precise, why their hosts stop writing for them.

    Here are a few:

    1. The host runs out of things to talk about. This is sometimes known as Writer’s Block.
    2. The host’s personal circumstances change. May be that person gets a job, gets married, has a baby, etc.
    3. The host is unable to monetize it.
    4. The host becomes discouraged because no one leaves any comments.
    5. They find something else to do with their time and simply lose interest in it.
    6. It turns out to be more work than they expected.
    7. They get overwhelmed with spam “comments.”
    8. They lose the plot. It takes a lot of thought and discipline to stay “on topic.”
    9. They lack the commitment to keep on doing for the rest of their lives.

    There are probably other reasons.

    What have I left out?

  • kate wilson says:

    Hello Mary your message arrived just as I was asking myself if it is worth while continuing with my blog. So how can I not try to answer with my experience?
    I have been writing my blog for almost four years. I have very few followers and receive very few comments. However often I am surprised by people telling me they enjoy reading it. But they are not the sort of people to write in or subscribe. They are quiet invisible readers. Unfortunately I seem to have a need for feedback and so over the years I have become more and more depressed about my blog. I think this shows in my writing and to me my blog has lost inspiration where once it excited me.
    I enjoy writing and I am very interested in my subject which is life here in Catalunya and how it is to live in a new culture and the process of adaption and resistance to change.

    But it is hard to keep writing when there is so little return in energy. I feel like a failure and this makes it very tempting to give up. Only stubborness and a little flame of hope keep me going. I would love someone to be really honest and tell me what I am doing wrong.

    Does me good just to write this down. Thanks so much Mary for your committment to helping our creativity.

    Kate x

    • Susan says:

      You spoke for me on this. I have been blogging for almost 4 years. I’ve read enough to know that I’m not doing what I am supposed to do: posting regularly, narrowing my topic, promoting it enough…as a result I have few followers and few comments. I also feel at times that I have lost the spark and get discouraged. But Kate…take heart from the “invisible” followers. They are out there! Out of the blue I am verbally told people are reading and enjoying the blog, though they don’t leave comments. You don’t know whose life you are affecting…
      I have had all your feelings…you are not alone.
      I now feel like HeisenGlossen…I’m not trying to worry about it. It is not my goal to make money; it is my goal simply to connect with a few other souls out there…

  • Kate says:

    I have been writing my blog for about 4 years and whilst I get a considerable amount of traffic, I find it hard to engage readers who share and comment on my blog. When I look at other blogs who get hundreds of comments on each post, this often makes me want to give up!

    A couple of times I have thought about deleting it but with the launch of my accessories business – I feel that this now gives my blog a purpose and fuels me to keep going.

  • I think a lot of it stems from a pack of interest in writing. Blogging (for traffic) in general requires a lot of creativity and promotion and if your not into putting in that effort your probably destined to abandon it when the instant traffic doesn’t appear.

  • s lee says:

    I hold a similar position as “Doug Young”.
    Further more, as a wife and mother who works full time, when I do take the time, I feel a bit self-indulgent, and then it turns to guilt. I tell myself: “I should be doing laundry, or dusting that shelf, or spending extra time with my family.” It’s a constant internal battle.

  • Elissa says:

    I started my blog a few months again and I am fighting hard not to let it fail. I have a few blog post written but is unable to put any up. I have dyslexia and so I have a hard time with grammar errors. I try hard, but I am getting discourage and overwhelmed because I am unable to get reliable editing help. A little guidance in this area would be a great help to me or anyone else out there struggling with writing.

  • Susan Raber says:

    If my blog fails, it will be because of time constraints. I homeschool 3 kids, care for my mother who has Alzheimers, review curriculum for a homeschool magazine, and I’m president of our local homeschool support group. I’m dogpaddling with my blog, keeping my head above water until I get more help with my mom, and I will probably step down as a curriculum reviewer next year so I can focus on the content that *I* want to write. I think I need to go ‘back to the beginning’ in order to move forward, if that makes sense.

    Also, while I find the writing part of blogging to be fairly easy, the promotion aspect confuzzles me, especially settling on a workable strategy for using Google+, Facebook, Twitter, Pinterest, etc. . . I want to be self-hosted and monetize my blog, but I can’t afford to do that yet, so it can be a bit discouraging to feel like I’m on a blogging treadmill with respect to reaching my audience.

  • Ferdinand says:

    realise that this is probably going to be one of the most obvious reasons, but it is one I have struggled with and others I know. Getting over the “hump”. That period where your blog just does not get traffic, or at least traffic that is worthwhile. I would love to know how you deal with that and what you recommend to get quality traffic to your blog. The most exciting time in a blog is when someone actually visits the site and makes a comment that you can respond to. Again, I realise this is probably the most asked question, and the most obvious, but it will always be relevant and probably the biggest road block to a blog’s survival.

  • Sean Hodge says:

    Hey Mary,

    One note is that not all blogs that shut down are failures. Skelliewag.com shut down because Skellie took on a larger blogging venture. She managed the Tuts+ blog network for a few years. She’s still blogging though, and still a pro. Here is a recent article she wrote for us on FreelanceSwitch: http://freelanceswitch.com/start/best-online-microbusinesses/.

    I think the number one reason blogs fail is because blogging is a big project that requires numerous strategies to be implemented well in order to have any level of success. You need:

    * The ability to create content (or the money to commission content) that resonates with your audience, solves real problems, and meets their needs. You also need a content plan that has a long term vision.
    * You need to monetize your traffic. You need a business plan that includes an actual way to make money from your blog.
    * You need passion, grit, and sticktoitiveness to push through all the roadblocks and challenges that you’ll need to overcome.

    Good luck to everyone that is launching a blog. It’s a great way to make a living.


  • I post regularly; market only through Facebook and on my author page on Amazon; and am not discouraged at all. I don’t consider it a failure, unless you look at readership. I wish there was an easier way to market it than what I have read about.

  • Melanie says:

    I don’t want to fail, but is so hard not to give up the work! Not even my family are followers, so I belive I am doing something wrong but it’s so hard to find the right recepie to succeed. I don’t want to give up. I enjoy writing, even if my english/gramar is not the best one. But again there are other bloggers that do almost the same, and have more sucess. What I am doing wrong?

  • Joan Koster says:

    I think one problem is trying to do too much with not enough time. Blogging is more than just writing and posting. Somehow I have worked myself up to 5 blogs running concurrently. Ugh! My idea was to post once a week in each but that has proven impossible so I am contenting myself with 1 week for one, 2 weeks for two of them and a month for the one that takes the most research. They are all on different topics and I share them all out to Facebook and Twitter and am tied to Pintrest and Goodreads. In a way having so many different blogs has been like an experiment. Here are some things I learned:
    1. The more you post the more likes and followers you get. Again trying to do too much and time become an issue here.
    2. Different topics draw followers from different social media. For example my civil war blog has gotten most followers from twitter and my women writers blog has gotten most from WordPress and my political blog most from Facebook. So finding followers means finding the right social platform I think. So more time required to get the link out there.
    3, The more you like and follow other people the more people will like and follow you. So way more time needed here.
    4. But most important if you want to draw followers from outside your circle of acquaintances you have to offer some useful information – something new, or material collected and organized in some way. So time spent researching what’s out there is essential.
    5. And last – titles. You need a key search word in the title. So you have to spend as much time coming up with a good title as you do writing the piece. More time!

    So if you are a blogger, you have to be highly motivated to find all that time in a busy life. So think hard about one’s purpose. Note: I don’t advise having 5 blogs.

  • Diana says:

    I read a lot of blogs and I abandon them when the content gets redundant and boring and I don’t get any takeaway message or value from them. If I am leaving, I think others may be leaving which leads to the blog falling. Blogs with guest posts from various bloggers are much more interesting due to the various perspectives. I have not been brave enough to even start a blog because I question if I will be creative enough and may run out of interesting content.

  • Great question. Why do so many blogs fail?
    Two main reasons:

    1. Because there is a bit of “elitism” in blogging. Folks follow “big” blogs and leave a slew of comments, while equally worthy, (yet less popular bloggers), struggle to get feedback despite their best, consistent efforts. These Bloggers begin to doubt themselves, burn out and give up.

    2. People blog without having a clear goal in mind; many do it simply because it’s the “in” thing to do.
    This causes numerous “detours” on the road to success and sometimes even “virtual road rage.” 🙂

    Thanks for this conversation.

  • Janeen says:

    Hi, Mary –
    I am getting ready to take my blog down. I find I have nothing to say and I am exhausted by the guilt. I don’t think a single other person has ever read one of my posts.

    I have a couple of ideas for other blogs, but I can’t do anything with this failure hanging over my head.
    Actually, the whole endeavor is overwhelming. There’s so much being written on how to blog, by the time I’m done reading, the creativity is squeezed out of my brain.
    I appreciate your support.

  • M.Lashawn says:

    I feel that a lot of blogs fail because people don’t realize the amount of commitment blogging actually takes. It’s like you come up with tons of ideas for blog posts, but when you actually realize you have to come up with quality content that makes sense it’s a lot of work. Also, not knowing how to get followers and people to read your blog can be very discouraging.

    My biggest issue is the frequency, or lack thereof, of my posts. Also finding my voice. Those things coupled with a horrible attention span and wanting everything to be perfect before I post them, leads to tons of unfinished blog posts.

  • k.k.jones says:

    I think that the reason many blogs fail for a number of reasons. First you need to be able to tell a lot of people that you are there. This can be difficult because you are always thinking about the security and identity theft. Even social media (Facebook, LinkedIn, Etc.) warns not to befriend people who you don’t know. So if you don’t know a lot of people, you are dependent on the few friends you have to tell their friends. There is little opportunity to expand. If you can increase your readership, then you need to have feedback. It is a lot easier to find topics of interest when people are offering comments. Then the last thing to consider is your blog topic. Is it a big enough field to be able to write something new regularly and how often is regularly? I try to write at least twice a month. Sometimes it is more sometimes it is less. I have watched my readership grow from as few as 8 to about 25. It is not big but I can say I have readers worldwide and it is fun to see how far my words travel. I guess that the number one reason a blog may fail is that the writer has lost interest because in the end the writer is the first person that the blog is written for.

  • I have a hard time blogging because I don’t have a niche topic. My mind wanders from one thing to another and I post randomly about whatever it is.

    I also have a hard time without having anyone read/comment on my posts. I can’t even get my wife to read my blog posts anymore, so I’m not sure how I’m supposed to find an audience anywhere else in the world.

    I definitely lack confidence, and the lack of response to any and all of my posts just furthers my own view that I’m not the right person to write a successful blog.

  • Karla says:

    Dear Mary,

    What a very timely question, and especially because I’ve been mulling all these months about reviving my blog. I have a thousand and one blog posts in my head, but my biggest obstacle now is that i just don’t comfortable sharing my private thoughts with the whole world anymore–not the way I used to when I started a couple of blogs many years ago. There once was a time when I wrote freely, bravely, but today, i get nervous that the people I met may have Googled me/my blog and read about the stuff I wrote many years ago, and I worry that they might have an impression of me that may not be a positive one.

    When you start holding back, when you cannot fully be yourself–that, I think, is one reason why blogs fail, because people like honesty in a blog.

  • Cat says:

    Wow! I just took a few minutes from my day to read your very heartfelt contributions about your unique experiences with blogging.

    Here is my perspective. I look at blogging as a creative process first. Anyone and everyone who has the courage to show up and express themselves is a “success” in my humble opinion.

    Like poetry and music, the words in your blog posts already existed separately, but your singular energy has manifested thoughts as seeds to be shared. Are the cattails growing in the wetland habitats less important than an entire forest of pine trees? The flocks of migrating birds would not think so.

    If you are dyslexic and you post your words for all to witness, then you have conquered the mountain which most people fail to climb. On the other side of that mountain called public opinion is the true freedom to be you and it is priceless.

    You only have a few posts this year on your blog because you spent most of your available time raising a child or helping others in your community, then let those posts reflect your contribution and personal growth. There is no greater purpose in life then to Love well.

    Finally, if your blog is a time capsule speaking of a journey taken in South America, let it go and honor the experience which will float into the iCloud. Techno archaeologists of the future will marvel at the “pictures” your words painted of a moment in time.

    If you share my thoughts and you are so inclined, you can check out my blog posts at http://www.livingonstandby.weebly.com .

    I would have loved to include the feed to my latest post, but it appears that my site is not “aligned” with the latest html codes.

    That’s okay with me. I write for humans.

    Walk in beauty my fellow bloggers,


  • Mary, what a kind offer. Thank you for your help for so many bloggers, like myself, who are trying to move forward.

    I think blogs fail for many reasons, but one I think is that often bloggers are uncertain who they are trying to be through their blogs. I had a blog like that a couple years ago, and while it had some great writing on it, it was honestly hard to understand and follow. I abandoned it with relief. I feel much more certain this time around what I’m communicating and to whom.

    So now my fear is that though I’m doing my best to follow recommendations by successful bloggers while staying true to myself–posting regularly, social media interaction, following/commenting on prominent blogs, and enjoying it all–my blog will languish unnoticed.

    I’d love your perspective, Mary, if you get a chance to look at it. But I know you’re busy, so no pressure!

  • Marianne says:

    I think figuring out the engagement thing with your audience at the beginning is challenging and makes it easy to give up. I keep reading articles on how to increase engagement on both my site and FB page and even though I have plenty of followers and subscribers for a brand new blog, I can’t seem to get people to comment much. That’s what makes it tough for me personally, but I know I just need to give it time, allow people to gain trust in me and so on.

    • s lee says:

      I think my love of blog reading and writing is also considered an anti-social act to those in the room with me. 😉 So, the battle continues!

  • s lee says:

    After reading so many comments since the one I posted earlier, I find it interesting how we determine the meaning of “failure” differently. For some, a failed blog means lack of readership, for some it’s lack of financial reward (inability to monetize) and others say it’s lack of time to engage. I am certainly no expert on this topic and all of these things may be truly leading to “failed blogs.”
    For me it’s different. I don’t concern myself so much with most of these things. I just want to write (without feeling self-indulgent.) I want to move my thoughts from my head to my paper, but that specific moment of translation (thought to written word) is where I get stuck and fail. I can’t let/get it out.
    I truly admire those of you that can make that translation happen fluently. You write. Period. I think that is success.

  • When I began my blog on 12/6/2011 I made a commitment to myself to literally create a post every day for a single year! Despite having a demanding full time job requiring 12-14 hours each day and attempting to get my writing career off the ground with another 3-4 hours each day, I managed to produce something like 360 posts my first year. I didn’t meet my personal goal but felt good about my efforts.

    I mention this because if my blog were to fail it would be because I am not expanding into a target audience that I NEED to be reaching out to. My current niche is writing/publishing advice and flash fiction picture prompts for writers but I need to connect with children and their families as a foundation for the day I become a published children’s book author. That is my goal for the upcoming year at least!

    Bloggers don’t plan to fail…they fail to plan…

    Great post!

  • I think my blog would fail because it isn’t getting as much traffic as I would like. Nor, have I gotten any comments on my posts. I ask for people to comment but no one has commented. I tag my posts and that’s how people get to my site but no one follows me or leaves a comment.

  • Let me give a live example, I have started two blogs, one of those I have just started. On my old blog I was keep posting for about four months. From my busy schedule I always tries to spare some time to right blog post. But after four moths I was getting frustrated because traffic was not coming to my blog. Please suggest what a blogger should have to do in that case ?

  • Liz Jensen says:

    I think what I wish I could do is get more interaction, more participation, more of a community. I also would love to be a more compelling writer-and am working on it. I feel like I have original material, but in the process of writing it I don’t capture just how original and beautiful it could be. I feel like I feel deeply about what I am writing about, but can’t always convey it.

    Thanks for any thoughts!

  • Vinita Zutshi says:

    Finding readers who care enough to keep coming back and engaging with you is one of the problems almost everyone with a new blog faces, Terry.

    But there are ways to find and attract a community, and if one can find out how to do that, it’s almost like being taken along.

  • Bobbi Emel says:

    Good for you for not wanting to give up, Melanie! It can take some time to get a blog up and rolling so keep at it! The important thing is that you feel passionate about it in spite of any obstacles that arise.

  • Blogs fail because they don’t connect with an audience. I think any blogger who’s blogging and getting no comments or shares or response of any kind…eventually they stop. It feels too sad.

    We blog instead of keeping a paper journal because we’re looking to communicate and know we’ve reached people. If that doesn’t happen, bloggers tend to get discouraged and give up.

    Of course, many bloggers don’t understand that the blog should be ABOUT their reader instead of themselves. Then they’re baffled why the blog doesn’t take off.

  • megan says:

    Blogs fail because people loose interest in it after awhile. Its nice to write your mind and tell people of your experiences and it gives them some idea how to better their situation or it can teach them not to make mistakes like you did. I would love to start blogging because i have alot to say and maybe will be able to help other not to make the same mistakes i have made in the past.

  • Osho Garg says:

    Hello Mary Jaksch,

    According to me, we need to enjoy blogging by heart. Otherwise, you may feel boring or fail any time. You may choose blogging as profession but you need to enjoy it too.

    Thanks for sharing real experience. So others will learn from it

  • Ju says:

    I have a blog that’s a never-was. The website I signed up to comment with is empty–and I’ve had that domain since 2009. In my case, it was all the wars between the urgent and the important. The urgent always wins.

    I’m what I call a ‘commercial’ writer. I started out as a copywriter, with many freelance work. When I had to leave my day job due to health issues, it was the freelance writing that became my day job, and after writing at least 5,000 words a day just to keep my head above water, I find I’m too tired to write for myself. It’s a little sad that I have a lot of writing appearing in other people’s names, and just a couple of articles under mine.

    I keep saying it’s a time management issue. I’m still trying to figure it out. 🙂 Thank you for the help getting started!

  • Gaurav Kumar says:

    Blogging need patience. Most of newbie bloggers fail because they just want to get bundle of money out of their blog within days. Blogging takes time. It needs proper planning, marketing strategy, good social media presence, a good number of readership and growing number of visitors.

    Bloggers fail also because they start comparing their success rate with top bloggers. They forget that top bloggers have also gone through competition, they worked and build their reputation.

    So if a blogger don`t have patience and strategy, then he can`t get success in Blogging.

  • emilia m. says:

    Lots of reasons. First of all – lack of traffic. Now it might seem like something easy to do, increasing traffic I mean, but it is not. Years ago I started my first blog, and it was on a nice little portal where we created a cozy society… Portal failed – some friendships prevailed, but that was that.
    Then I started on wordpress… days were passing by and nothing was happening… I wrote, pretty systematically too, but still. I did not believe in promoting my blog etc. That was a fail, even though there were a few people stopping by now and then…
    in 2012 I started a book-review blog, and this was not any better than last 🙂
    But something clicked once I contacted authors offering reviews for books, got involved in some FB groups, got in touch with some writers… I can say my blog is not dead! Far from popular – of course – but not dead! 🙂

  • heru says:

    I think my blog would fail because it isn’t getting as much traffic as I would like. Nor, have I gotten any comments on my posts. I ask for people to comment but no one has commented. I tag my posts and that’s how people get to my site but no one follows me or leaves a comment.

  • Samuel says:

    Thank you for sharing. For my blog, i have seen that it is easier if you create a habit that is possible to follow through and doesn’t put too much pressure on you. Eye-opening stuff here, I would really recommend my friends to have a look as well.

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