How to Write a Blog: Which Blogging Strategy is Right for You?

which blogging strategy is right for you?By Mary Jaksch

Are you still dreaming of a blog, or do you already know how to write a blog?

Wherever you are on your blogging journey, the information in this post is crucial for your success.

You’ll learn how to suddenly burst out of the gates and get the traffic you dream of.

I know how frustrating it can be to see other bloggers race ahead and get all the accolades – whilst you’re struggling to get traffic.

When I first started blogging, my progress was painfully slow. But then I suddenly changed gear and … well, I’ll tell you what happened in a moment.

They key point is that you can rev up your blog any time  with the Sprinter Strategy.

Let’s take a look at two different blogging strategies to see which one is right for you.

The Sprinter Strategy versus the Long-Distance Strategy

These two strategies are based upon a fable by Aesops, called, The Race of the Hare and the Tortoise.

Here’s the story …

One day, the hare and the tortoise decided to have a race. It was no contest really, because the hare was so much faster.

As you can imagine, the hare was very confident – and maybe even a bit cocky.

Off they went. The hare shot out of the starting blocks and disappeared over the horizon.

The tortoise plodded on … one step after the next.

After a little while, the hare was so far ahead, he decided to have a little nap. He hunkered down in the warm grass, closed his eyes, and went to sleep.

Meanwhile, the tortoise plodded on … and on.

Finally, the tortoise passed the hare and went on to win the race. You can imagine how shocked the hare was …

 

blogging strategy
That’s the story behind the two blogging strategies, the Sprinter Strategy (which suited the hareand the Long-Distance Strategy (which the tortoise embraced).

Hares usually have a better press than tortoises because they dazzle with speed.

But the tortoise’s strategy can also lead to success;  it just takes a little longer.

I must admit, I was definitely a tortoise when I first started blogging. Progress was very, very slow because I had no idea how to blog.

Heck, I didn’t even know what a blog was!

It was a steep, steep learning curve, and even the simplest things were difficult to grasp because I had nobody to ask.

I must confess it took me nearly a year to get only one hundred subscribers. But over time, Goodlife ZEN has turned into a major blog.

The slow start turned out to be a good thing for me!

Why a slow start can be beneficial

The truth is, I needed that slow start.

There was so much to learn and I had to gather a lot of knowledge and experience before I was ready to accelerate.

So for nearly a year,  I used the Long-Distance Strategy.  I just plodded on, writing a few posts each month.

My blog grew at a glacial pace. It was frustrating!

But here’s what most bloggers don’t know:

You can switch at any time from bumbling along like a tortoise to sprinting like a hare.

You don’t believe it?

After after a year of blogging – when I finally decided to accelerate – I implemented the Sprinter Strategy and gained more than a thousand new subscribers in less than a month.

Not bad, huh?

Here are the three steps you can take to implement the Sprinter Strategy.

Step 1: Come out of the starter gate at a blazing pace

Here’s what I did;

While everyone was still in holiday mode after New Year’s Day, I published an article about 100 top self development posts.

I then let every blogger whose post I had listed know about the post.  The post went viral and has since then become a pillar post with high daily traffic.

I’ve refined this strategy in the last months, adding some extra traffic power. As a result, I was recently was able to ramp up the traffic on one of my newer blogs by 503% in just one week!

I’m so excited about this strategy  – and how it can work for blogs of any size – that I’m putting together a short course for the A-List Blogging Masterclass on how to implement the Sprinter Strategy in  January 2015.

Step 2: Publish three posts a week for a whole month.

Use one post for your own blog and the other two for guest posts. Guest posting is hard work, but it pays off within a short space of time.

Guest posting is a great way to grow a blog – but it needs to be done consistently to see results.

Step 3. Write a monthly supply of posts for your blog in the first week of the month.

I wrote four blog posts, back-to-back when I implemented the Sprinter Strategy. I have to admit, it was a lot of writing.  But soon I got into the flow of it, and my creativity soared. Writing everything you need for your own blog leaves you free to write guest posts during the rest of the month.

Hare or Tortoise – which one is right for you?

Which blogging strategy you choose depends on what is going on in your life. If you are in a busy phase of your life, stick with the Long-Distance Strategy. It will get you there if you just keep on going.

If you want to give your blog a push, then switch to the Sprinter Strategy.

Remember, you can change your blogging strategy at any time.

Just make sure you enjoy your blog and don’t burn out. It’s important to keep on going.

As I mentioned above, there are some extra power moves in the Sprinter Strategy. I’ll reveal them in the short course I’m going to run for the A-List Blogging Masterclass in January.

If you’re wondering about whether you can be successful, take a look at the question and answer below…

What separates top bloggers from tragic wannabes?

It’s very simple:

Top bloggers keep going!

If you want to reach success, you need to keep on going. Many bloggers give up just before they are about to taste success.

What are your thoughts or questions? Please share in the comments below.

Oh, and please share the post on social media :-)

About the Author 
Mary Jaksch has helped thousands of students successfully create outstanding and profitable blogs. Grab her FREE report, How to Write Like an A-List Blogger. Mary is Editor-in-Chief of WritetoDone.com and is the blogger behind Goodlife ZEN.

Copyright: liusa / 123RF Stock Photo and Artisticco / 123 Stock Photo

30 Comments

  • Mastern Steverly says:

    This is great! I’m planning to start my blog in 2015 and this is just so good to know. I definitely want be part of the Sprinter Strategy course. Count me in for the Masterclass!

    My plan is to use this strategy for starting my blog with a bang! Can’t wait – WOOT

  • This was advise I really needed to read. I’m wanting to guest blog in preparation of an opt-in launch for a program I’m starting to be an advance for a book I’m writing. So, this is a system I could benefit from using.

  • Mary, I have been trying different things with my blogs, but I had not heard of these strategies before now. Sure, I’ve heard of guest posting and have done some, and I’ve engaged other bloggers on various social media a lot, but I’ve not considered posting three times a week. In fact, I’ve cut back to once a week from twice a week.

    I’ll consider what you’ve said in this post and may even alter my strategies in 2015.

    Thank you for the ideas!

    • MaryJaksch says:

      Good to see you here, Lorraine!

      Maybe I need to clarify what I said. Once post per week is enough for a blog.

      Experiments have shown that a blog doesn’t grow faster if you have more than one post per week – it just makes you burn out.

      However, if you write 3 posts a week for a whole month – and use the extra 2 posts for guest posting – that works very well. It gives you momentum.

      • Mary, I thought you had said three a week on your own blog! Now I see that you said two are guest posts. Duh. Oops!

        Yeah, I can see someone getting burnt out by doing so many posts per week, too.

        Btw, happy holidays. :)

  • Thank you so much for this post! It’s very helpful and I know I’ll be referring back to the advice in it.
    What I really love is that it is practical and will help me organize my thoughts a little as I work on my new blog. My offline busy tends to get busy just as I feel like I’m making traction with the blog, and it’s so frustrating. Now, I can plan for this.
    Also: phew! What a stress-reliever: one post a week is enough!?!

    • MaryJaksch says:

      Oh yes, Wendy, one post a week is enough. A while ago, blogger Corbett Barr did an experiment. On one of his blogs he went from publishing one post a week to publishing one every day for a whole month in order to see if it had impact on subscriber numbers.

      What he found was that subscriber numbers didn’t grow any faster, but he felt so burnt out, he stopped blogging on that particular blog.

  • T.O. Weller says:

    Thank you Mary, this post was very timely for me. In the past, I haven’t been too good at pacing myself. I know, in my gut, that I have to find my rhythm, the one that works for me, so that I can go the distance.
    You’ve confirmed for me what I was already starting to think about. I have lots of planning, learning and writing in my immediate future. One published post a week will suffice while I ramp up. When my plan is in place, learning has reached a comfortable plateau, and I’ve found my “blog writing groove”, then guest posting can begin. There’s a time for the tortoise and there’s a time for the hare.
    The slow pace works, for now. It’s easier to apply what I learn and handle mistakes and technical glitches when it’s smaller scale. :)

  • Maurice says:

    Blogging is very very very hard thing to do.
    I wish good luck to all those who wish to start their blogs in 2015. If your audience means nothing to you, you will quit blogging early, but if your audience matters to you, you will make sure to keep going.

    • MaryJaksch says:

      Is blogging really hard, Maurice? I don’t think so. It really depends on how you go about it.

      I think it’s important to plan a blog carefully. You need to know who you want your audience to be and then to create the blog accordingly.

      As you rightly say, you need to care for your audience.

      I’ve also found that it’s possible to redefine a blog if it’s not performing.

      Actually, I’m more excited about blogging now than I have been in the last few years :-)

  • This was an excellent post! I subscribe to many writing sites and this was the clearest blog growth article I have read in a long time.

    I have my first guest post being published Thursday on a topic other than breast cancer (which my blog focuses on) and I am very excited about publishing something out of my comfort zone.

    • MaryJaksch says:

      I’d love to read your new post, Sharon! With your blog focus on breast cancer there is a lot you can write about -without going to far outside the ambit of your main topic.

      You’ve got all the emotional aspects of cancer, like fear, hope, despair, relief, uncertainty – as well as all the aspect of carrying on life after the diagnosis. And much, much more. I’m curious to see what you write about next.

      • Anna Morari says:

        Hi Mary and Sharon,

        Speaking of cancer…after my friend was diagnosed recently with a stage 4 lung cancer I experienced things I have not experienced before in terms of emotions, and I wrote a an article on my blog of “Things Not To Do When a Loved One Gets Cancer”

        I hope you will find it good and helpful, especially to people, who, like myself, had not been faced with cancer so close before.
        I appreciate any comments!!

        http://www.fitbizmama.com/things-not-loved-one-gets-cancer/

        Thank you so much!!

        -Anna

  • Virginia says:

    I especially like the tip about noting other people’s articles and sites that you like. It gives them exposure (nice for a return favor), allows your readers to gain insight into your interests, and gives readers other perspectives – which we always need.

  • David Throop says:

    Thanks for the article. I find that I switch between the sprinter and tortoise approach as the months go by. I prepare to be a printer, then a week goes by and I’ve spent more time marketing than I have writing. Even with scheduled posts I find that I’ll spend more time in one area and overlook the other, but this article helps remind me how much we do as bloggers, but also how much more we can grow.
    Thanks for sharing.

    • MaryJaksch says:

      Yes, David. It’s a tricky balance. I mean, we also have to have a life, right?

      That’s why I like this approach of switching on the Sprinter Strategy even just once a year (or more, if you really want to crush it with your blog)

      But, it’s important to commit to four weeks of Sprinter Strategy!

  • Lucy says:

    This is definitely a motivation write. Thanks Mary :)

  • Sally Wolfe says:

    Hey Mary–love this post. I am inspired–and I am a S L O W writer. My current blog I have one post a month, I know, not nearly enough. My problem is that I work as a book editor (and want to use my blog to get more clients) but I’m too busy working. I spend a lot of focused and satisfying time working on a manuscript and in conversation with authors (fiction and non-fiction). A few years ago when I was writing my novel, I was in a financial position to focus ONLY on the novel. What a luxury! But not so now. I can’t even find time to promote the book (came out in October) and it’s discouraging. My natural inclination is to work on a few things and go deep–but my sense is that I could change that but so far I haven’t bee able to. Thanks for the inspiration!

    • MaryJaksch says:

      Hey Sally – blogs can also grow with just one post a month. It’s slower, but it works long-term. We need to fit blogging around our lives – and not the other way around.

      The most important thing is go keep going.

      Go, Sally go …!

  • Bilal Ahmad says:

    Outstanding article Marry. It helped me in getting some motivation. Seems I am on a Long-Distance Strategy.

  • EmiriDbest says:

    My blog is over a year old now but i once abandoned it for about 8 months. Some weeks ago, i had 17 followers but after publishing a post about christmas, it went up to 209. I’m still confuse about it because my blog traffic is still struggling. i just wonder whether that stats is real or an error.

    • MaryJaksch says:

      I’m delighted that you resurrected your abandoned blog! I’m not sure about your stats. How are you counting your subscribers? Are you collecting emails? It’s a good idea to collect their emails. You can get a free account with Mailchimp.

      About your stats: an easy way to get a handle on your traffic stats is to use the plugin Jetpack which has the stats counter Site Stats. Google Analytics is also good – but a bit more complex.

      Your post at Christmas must have been good to stir up your readers. Well done!

  • Chelsea says:

    Hi Mary, thanks for the post.

    I’m super interested in the A-List Masterclass & know a few others who might be as well – until when does the 4 day special last? (I couldn’t find it anywhere on the landing page) And are there any number of months you have to spend as a minimum? (For example, can I opt out after doing 6 months or so of intensive work and learning everything, or do I have to commit to a year?)

    Cheers!

  • MaryJaksch says:

    Hi Chelsea, you can find when the special for the Masterclass runs out on: http://alistblogging.net/masterclass-cb-2-2/

    I’ve put a timer on the page which tells you when the special runs out.

    The good thing is that you opt out of the subscription at any time! Although, most of our members stay with us for a long, long time because there is always more to learn – and they love the mutual support system!

  • Ibrahim says:

    Writing a good blog and optimal need not hurry, because by observing the level of quality is better compared with the number in the quantity but little quality

  • Lem Enrile says:

    My blogging is on and off. But this 2015, I will be blogging more.

  • Yasin says:

    Thanks for that great article. Now,im much more clearly thinking about blogging.

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